For those of you that don't know, the Sears Die Hard Platinum battery is a rebranded Odyssey. I've been waiting for these to go on sale for quite a while.

Sears link:

Platinum Automotive Battery - Group Size 34/78DT (Price with Exchange)- DieHard-Automotive-Batteries-Car Batteries

Odyssey link:

PC 1500 DT Odyssey batteries

Also, once you add it to the cart put in code "sears2012" for an additional 5.00 off. Total price will be 193.00.

Here is some additional information I've collected on the battery.


Die Hard Platinum Batteries

Press release:

Here is the press release for Sears/Enersys.
EnerSys Signs Multi-Year Contract to Provide Sears Holdings With Long-Life DieHard(R) Platinum BatteriesREADING, Pa. and HOFFMAN ESTATES, Ill., Feb. 27 /PRNewswire-FirstCall/ -- EnerSys (NYSE: ENS), the world's largest manufacturer, marketer and distributor of industrial batteries, today announced it has signed a multi- year contract with Sears Holdings (Nasdaq: SHLD) to manufacture and supply Sears with a newly categorized DieHard Platinum branded battery for aftermarket automotive and marine applications. DieHard is America's most preferred automotive battery, among those stating a preference.
Beginning in March, 2007, Sears Auto Centers will be the exclusive distribution channel for DieHard Platinum batteries. "By working with EnerSys on the new DieHard Platinum battery, we continue the legacy of innovation that was established with the original DieHard battery 40 years ago," said Rick Sawyer, vice president/general merchandise manager of Sears Auto Centers. "We're confident this new battery will live up to the DieHard brand name and that users will be pleased with its performance. These premium-grade batteries are designed for a longer life than traditional batteries, offer increased levels of safe operation, can withstand extreme heat and cold, and are durable for consumer automotive/marine applications. The DieHard Platinum battery will offer proven vibration resistance to the consumer market.
The new DieHard Platinum batteries have up to 28% more Cold Cranking Amps (CCA) than comparatively sized spiral Absorbed Glass Mat (AGM) batteries providing much more starting power to automobiles and boats, along with unmatched reserved capacity. These thin-plate pure-lead batteries will carry DieHard batteries' best-ever, free replacement warranty. See your local Sears store for written warranty details.
"We're thrilled to provide this high-end, durable DieHard Platinum version to consumers," said John Craig, chairman, president and chief executive officer of EnerSys. "This partnership represents a great opportunity for more users to benefit from our pure-lead technology products."
The DieHard Platinum batteries are manufactured in EnerSys' U.S. manufacturing facility in Warrensburg, Mo, where the first DieHard Platinum came off the production line today. They have a valve-regulated design that allows them to be installed in any orientation, except inverted, without spilling and the U.S. Department of Transportation has classified them as non- spillable for safe shipping.
For more information, contact Richard Zuidema, Executive Vice President, EnerSys, P.O. Box 14145, Reading, PA 19612-4145. Tel: 800/538-3627; Web site: EnerSys Home.



Specs:

Dimensions:
Group Size: 34/78DT
Height (In.): 7.8
Item Weight (lbs.): 53.0 lbs.
Length (in.): 10.9
Width (in.): 7.875

Power Ratings:
Amp Hours at 20 Hour Rate: 68
Cold Cranking Amps (CCA at 0 deg.F): 880
Reserve Capacity (RC): 135

Design & Construction:
Battery Design: Absorbed Glass Mat
Battery Grade: Die Hard Platinum
Container Material: Polycarbonate/polyester
Maintenance: Maintenance Free
Overall Type: Deep-cycle
Temperate Zone: North or South
Terminal Post Location: Top & Side
Warranties & Coverage:
Free Replacement Warranty Term: 48 Months
Months in Use Pro Rated Replacement: 100

 

These batteries are the best bang for your buck!

Side and top terminals to run all your accessories and not overload the terminals and look "Tyrone'd".

My Escahoe has train horns, on board air, hids in fogs and headlights, leds galore (including light bar), gauges and 2,000 watt system. All off one battery and with the stereo cranking at night I experienced no dimming at all. Just my volts dropped b/w 11-12 at full blast.

I left my lights on including my fog lights on for almost 3 hours (at the movie theaters) started with ease.

I also left my interior lights on over night...dumb "hooker" (all woman) are hookers...IMO
Truck started right up.

 

Everything I've read states that these batteries are spectacular. I used to run Optima brand batteries. They've recently went downhill. They are now manufactured at a different location.

Where I work there is a fleet of 30 lift trucks. They all used to run Optima red tops. These trucks get ran 24/7. Theres no suspension on a forklift, so there's a lot of vibration on the battery. (and the driver)

The Optimas last about 10 months before failure.

So they started researching batteries. They ultimately ended up going with was a battery made by Deka called the Intimidator. They switched the entire fleet over to these batteries and have had 1 failure since 2010.

I can purchase the Deka Intimidator through my work for around 160.00.

I started researching batteries and discovered the Die Hard Platnium. Specs wise, they're actually slightly better than the Intimidator, but they also cost (me) more. Realizing 4th of July was coming up, I decided to hold off and see if they went on sale. Sure enough, they did!

So I basically spent $40.00 more on the Die Hard because it spec'ed out better, it has an AMAZING 100 month warrantee, and if anything goes wrong I can return it to any Sears.

Sorry for the long winded explanation. I just wanted you all to know how much research, and how awesome these batteries really are.

* The only bad thing I've read, true for both Optima and Die Hard, is not to use the front posts for heavy loads like a winch. *

 

Awesome battery. I picked mine up today! Woot!!